The goal was to create a streamlined, automated sales pipeline capable of driving predictable growth and filling their calendar with targeted prospects.
Project Process
Research
We began by identifying the most relevant audience for Dam — health professionals in Germany and the wider DACH region. Using tools like Serper.dev, we scraped the first five pages of Google Maps results to compile a rich dataset of potential clients who fit their ideal customer profile
Data Enrichment & Personalization
The next step was validating the scraped emails to ensure high deliverability and clean outreach lists. To differentiate Dam’s approach, we layered in advanced personalization: AI-powered tailored messages for each prospect and custom SEO audits generated with Seoptimer, offering tangible value right in the first interaction.
Multi-Channel Outreach at Scale
Finally, we scaled the campaign by combining email personalization with automated video messaging. Using Spendspark, we produced customized outreach videos that significantly increased engagement. The entire process was orchestrated and automated through Clay, ensuring smooth operations and minimal manual work from Dam’s team.
Key Features
Targeted Prospect Sourcing
Automated lead generation directly from Google Maps searches of qualified health professionals in the DACH region.
Validated Contact Data
Comprehensive email verification workflows to maintain strong deliverability and reputation.
AI-Powered Personalization
Tailored outreach messages and insights, adapted to each prospect’s unique pain points.
Value-Driven SEO Reports
Seoptimer audits offered actionable website improvements, positioning Dam as an expert from the first touchpoint
Video Outreach at Scale
Automated, personalized videos built with Spendspark boosted reply rates and created authentic engagement
Conclusion
In under two months, Dam Webdesign Agency transformed their outbound strategy from non-existent to highly effective. The automated sales system generated more than 50 qualified sales calls, ensuring a steady stream of opportunities and breaking free from reliance on referrals and underperforming ads. By combining data-driven prospecting, AI personalization, and innovative outreach tactics, Dam now has a scalable and predictable engine for agency growth
